Employers everywhere are constantly brainstorming the best ways to engage employees. Given the aftereffects of COVID-19 and The Great Resignation, HR teams and internal leadership are in a unique position to rethink how to engage employees – especially with hybrid/remote work and flexible work schedules remaining a top priority for employees everywhere.
We’ve witnessed countless advances in technology over the years, and video has been no exception. Video is by far one of the most powerful tools for employee engagement and a resource every employer must learn to leverage. At first glance, it may seem like using video is simple – second-nature even.
However, according to our State of Enterprise Video report, some of the top challenges HR teams face when creating video content include time, budget, quality, and performance constraints. Take a look at the top pain points in numbers:
- 33% of HR professionals stated creating video takes too long
- 25% said it’s too expensive
- 17% reported that quality was lower than desired
- 17% reported there were on-air hiccups
If you’re not sure where to begin, ask the right questions to engage employees. Ask employees what type of video content they want to consume, what sort of video content they find most interesting, and what can be done to improve your current video content.
Three Reasons Why Video Works to Engage Employees
Many HR teams are attempting to mitigate voluntary turnover by increasing salaries, providing additional benefits, and allowing more flexibility. While these are excellent starting points, many organizations are missing out on deeper opportunities to address retention issues.
Using video to boost employee engagement goes beyond just adding multiple Zoom calls to employees’ calendars.
When HR teams approach video usage with solid strategies, employee engagement begins to improve. Why? Because engaging video content allows HR teams to connect with more people at once, offer flexible work arrangements, and enable employees to work cross-functionally with ease.
Here are 3 reasons why video content works to engage employees:
Brand Loyalty
Brand loyalty begins even before employers onboard new talent. Many jobseekers are already engaging with your brand. HR, internal communications, and corporate communications teams should work closely together to create engaging video content. These videos should highlight the company culture, leadership, and employee experiences across channels to pique candidates’ interest. Videos are a great tool to help candidates feel a sense of connection to your organization.
Employee Empowerment
Give employees the tools and resources needed to create their own video content. They’ll not only feel more valued and connected with one another, but the independence can also yield creative and innovative ideas for your organization. Using proven processes and techniques, our team at Reimagined Experiences can equip your employees with the data, tools, and confidence they need to create their own video content.
Employee Retention
Keep your existing workforce engaged with interactive video experiences like panel discussions, asynchronous communications, town halls, and fireside chats. At Reimagined Experiences, employers approach us with similar questions: To engage employees, is video content necessary? And the short answer to that is yes. Currently, only around one-third (36%) of employees report feeling engaged at work. Disengaged employees are more likely to call in sick, withdraw from team meetings, and eventually terminate their employment voluntarily.
A People-First Strategy for Creating Engaging Video Content
Like anything that plays an integral role in your organization’s framework, the use of video must be approached with a clear strategy. At Reimagined Experiences, we believe adopting a people-first employee engagement strategy is the most beneficial approach. When employers put people first and consider their interests, areas like employee retention, productivity, and collaboration improve.
Chances are, your employees are already spending a lot of their free time engaging with video content. In fact, video now makes up nearly 50% of all traffic as short-form content like TikTok videos continue to grow in popularity.
When HR teams are intentional and educated about incorporating video, employee engagement becomes fun again and feels less daunting. HR teams are leaning on video to engage employees because video has the power to deepen brand loyalty, empower employees, and improve employee retention.
If your organization is ready to leverage video content in new ways to drive employee engagement, schedule a complimentary discovery call to learn more about our services.
