Why is content creation important? As content curators, we’re aficionados at developing inspirational and influential content. But, saying the content is important is one thing. Actually creating engaging content that gets results is another.
A key component to getting your audience to engage and take action is the content you create. Statistically speaking, 80% of event professionals measure the event success rate based on attendee engagement and satisfaction. Furthermore, 80.2% of event organizers can reach a wider audience with virtual events.
So, how do you get attendees fired up about engaging in your event? You lead with unstoppable creative content and event programming. Keep reading for ways to take action and implement inspiring content at your next event.
Content Curators Help You Create the Right Content for Your Event
Guess what one of the hardest parts of running a successful event is? Knowing how to keep audiences engaged. If your audience is left confused or uninterested in what you offer, getting them to engage or invest will be a challenge. Content creation is a necessary component of event planning services that helps your virtual event hit its target.
Bring people together and sail towards your company’s goals by implementing one or more of these content strategies.
Set Clear Event Goals
Setting clear goals for your event is crucial. Once you have clear goals in mind, you can work backward. These goals help you see what needs to be achieved to meet or exceed them. For example, if you’re a non-profit organization, your goal would likely be education, membership, or fundraising.
So, how do you make sure you’re setting clear goals? Try setting SMART goals. SMART goals will help you set yourself up to achieve your fundraising initiatives SMART goals are:
- Specific in their nature
- Measurable
- Ambitious or attainable
- Relevant to the overall cause
- Time-based
Creating SMART goals that focus on getting your audience to take action will help guide your content creation in the right direction. Whether your goal is fundraising, creating awareness, or inspiring your audience to take action, content curators can make that happen.
Ask Your Audience
Do you know if you’re sharing the right content for your event? Are you able to answer the question: Do I inspire my audience? When you build an event that’s inspirational and actionable, it resonates with your audience.
Audience feedback is critical to ensuring the content you deliver is on point. Actively asking for feedback from your target market is the best way to know for sure if you’re hitting the mark. Consider one of the following methods for zeroing in on creating content that clicks:
- Create a focus group
- Implement email surveys
- Conduct audience interviews
- Host a social Q&A
- Monitor social channels
Repurpose and Refresh Your Creative Content
Good content never goes out of style. We’re the masters of reimagining content over here, and you can do it too! If a piece of content brought people together before, it’ll bring people together again.
Content repurposing is nothing new—the internet is bursting with repurposed content in every direction. Take time to find content you’ve previously created that speaks to your audience and their values and that performed well the first time around. When you refresh your content with your personality, you’ll create a reimagined glimpse at a core topic that’s important to your audience. Plus, it’ll be in your voice to promote industry knowledge and brand authoritativeness.
How do you find solid content worth repurposing? Research your market and its competitors to learn more about what’s resonating. Then go back and review content you’ve used in blogs, promotional materials, social media, and your website. If that content got attention from your audience before, chances are you’re sitting on some content gold. Snag those pieces and give them an update. This saves time and effort since you’re not starting from scratch every time.
Make content that resonates with your audience and keeps them engaged.
Bring People Together with Strategy-Driven Creative Content in All of Your Touchpoints.
There are so many ways that you can reach your audience with content creation. Many forms of content can be repurposed and used across different platforms. No matter what type of event you’re pulling together—in-person, virtual, or hybrid—there are so many strategy-driven content pieces you can be implementing.
One of the biggest tips we can give you when utilizing content to bring people together for your event is this: create FOMO. When you put imagery and videos in your audience’s path, you make them need to be there. FOMO is a real thing. When your audience genuinely cares about your event, the last thing they’ll want is to be left behind.
When you pull together your event planning and outreach, try some of these content ideas and see how your audience interacts with them:
- Videos
- Infographics
- Testimonials/spotlights/personal stories as keynotes
- Panel discussions
- Live Q&As
- Games
- Press release
- Dedicated website pop-up
Each type of content has a purpose. Remember to always anchor your content decisions in the insights you gained from connecting with your audience and the SMART goals you set. This will help you decide which type of content to use and when.
Content Curators at Reimagined Experiences Make Sure Your Event is Inspirational Every Time
Content creation is a powerful tool. When properly wielded, it propels your event forward and connects you with your audience every step of the way. Remember, you can bring actionable content to your audience by setting clear goals, getting audience feedback, and repurposing or refreshing existing content. Be smart and savvy in planning your event. Allow content creation to lead the way.
Creating inspirational content is easy with professional content curators from Reimagined Experiences. Our event planning services are here to create an authentic and unforgettable experience for your audience. Want to learn more about how our team can support your vision? Click here to schedule a FREE discovery call. We’ll take everything you know about planning an event and reimagine it.
