Look into the windows of brick-and-mortar businesses you pass, and you’ll likely see a help wanted sign. Do a quick search in your industry on Indeed or LinkedIn, and you’ll find boundless opportunities. Why? Because during what society dubbed The Great Resignation, many employers have struggled to retain employees.
Retention of employees is at an all-time low with a nationwide quit rate of 2.9%, the highest recorded since 2000. The pandemic caused tremendous unease for already unhappy employees. Many of them stuck it out for fear of having no job post-pandemic. Now the tides are turning, and employees are growing frustrated with their workplaces.
Many employees are quick to jump ship and seek opportunities elsewhere if they find:
- A better salary
- Superior benefits
- More flexibility, especially with options for remote work
- An environment that doesn’t trigger burnout
So, what should employers do to increase their retention of employees? They need to find new ways to engage them in the workplace.
Employee Engagement Is Vital to the Retention of Employees
Employee engagement is important to business success because your employees are the backbone of your company. The height of the pandemic led to a resilient workforce and steady employee engagement in 2021. Workplaces with high engagement often offer employees the following, which encourages them to be enthusiastic about their work:
- Clarity of expectations
- Opportunities for personal growth
- Open-mindedness about their opinions
However, the ratio of engaged to disengaged employees in the US is still a staggering 2.4-to-1. Disengaged employees change jobs at a far higher rate than engaged employees, so finding new ways to engage and retain employees is imperative.
Retention of Employees Is the Smart Path. So How Do We Get There?
HR leaders must find creative new ways to engage their employees. At the core, losing employees is costly and time-consuming for businesses. The costs of hiring a new employee goes beyond having to pay a salary. There are costs associated with:
- Recruiting
- Training
- Benefits
- Workplace integration
It can take a minimum of 12 weeks for a new hire to be fully productive—in other words, for a company to reach the break-even point (BEP) on that person. If every new employee hired needs a three-month minimum acclimation period when turnover rates are at an all-time high, the productivity costs of hiring are too high.
HR Leaders Are Prepared to Work Harder Than Ever on Employee Engagement Tactics
Inspiring employee engagement is a top priority for HR leaders because it decreases turnover rates within the organization. HR leaders can focus on the dedicated employees already serving the company and avoid costly open positions and new hires.
Recently, HR leaders and People Ops teams have turned to video. According to nearly 200 HR professionals who participated in Socialive’s 2021 State of Enterprise Video study, 93% believe that video content effectively engages employees. So, how can you use this to your advantage?
Engage Employees Using a New Strategy: On-Demand Video
The retention rate of employees can rise again with innovative employee engagement ideas, starting with on-demand videos. Most employees are already spending time engaging with video content on their devices, from YouTube to TikTok. HR professionals bringing that to the workforce as part of their retention strategy are clever.
Consider maximizing video content across all touchpoints to keep your employees excited about your organization. On-demand video provides access to trends, concerns, information, and even celebrations that your company has to offer.
Ways to Use On-Demand Video Content in Your Business
Long-form video production is a thing of the past and is no longer feasible for organizations that need to act quickly and stay in front of their employees. Strategically, long-form video just doesn’t cut it in this fast-paced environment in which employees are busy and have to choose between everything that competes for their attention.
Companies need content that’s very “in the moment” and can be created and shared instantaneously. If you’re looking for employee engagement ideas, try on-demand videos in these scenarios:
- Brand Awareness: Create snapshots via video that showcase your culture, leadership, and experience across channels.
- Talent Acquisition: Give virtual office tours, showcase company culture, and even host information sessions.
- Onboarding & Training: Use immersive videos to get employees up to speed quickly.
- Learning & Development: Video has been integral to L&D for decades, but modern-day employees learn better via quick videos versus long, drawn-out ones.
- Employee Engagement & Retention: Interactive video experiences are where it’s at for employee engagement! Try panel discussions, fireside chats, or asynchronous communications to spark interest and enthusiasm in your workforce.
- Employee Empowerment: Allow your employees to be involved in the video process. Giving employees a chance to be heard can spark imaginative strategizing within your walls.
Are You Ready to Invest in On-Demand Video Programming with Reimagined Experiences as Your Partner in Progress?
Utilizing on-demand video is a powerful tool that will keep your employees actively engaged in the company and promote healthy retention of employees. Give your employees permission to enjoy content rather than making feel overwhelmed, neglected, and overworked in an environment that doesn’t support modern communications.
Since on-demand video production is a newer form of communication, creating these videos and getting them out quickly can be a struggle for some organizations. As an experiential marketing and digital content creation agency that develops unique strategies for captivating audiences, Reimagined Experiences can provide the expert advice and assistance you need to create engaging experiences for your employees.
Reimagined Experiences uses strategy-driven services to create and produce videos. For more than 25 years, clients have received advanced technology and programming that takes their experience to the next level.
Captivate your employees and cultivate a workplace culture that exceeds their expectations in communication and collaboration through on-demand video production. Book your discovery call with Reimagined Experiences to get started creating today!
