Experiential marketing agency experts know that integrating video into your events (both live and virtual) comes with a handful of challenges.
In this article, we’ll break down a few of the most common challenges that accompany creative content marketing and explain why, despite the many advantages of having captivating video content for your event, creating and implementing high-quality content is best left to the professionals.
What Is Experiential Marketing?
Experiential marketing is a form of marketing, both live and virtual, that focuses on the consumer’s direct engagement and participation in the marketing initiative itself.
Video content is a key component of experiential marketing, and integrating the right kind of videos into your event can greatly amplify your brand’s message and engage your attendees. It’s a powerful way to increase brand awareness, tell your brand’s story, build trust, and provide an unforgettable experience for your potential buyers and current clientele.
Why Should I Use Video Content for My Event?
When it comes to event content creation, video is one of the most engaging forms of content out there. With the right creative team, it’s an incredibly powerful storytelling tool that can be used to communicate your company’s mission in a way that other forms of content can’t compete with.
But finding the right creatives for the job can take time. You don’t want to rely on just anyone offering video content creation services. You want to find a trusted and reputable creator or agency that understands your brand’s story and can truly bring it to life.
Take it from us, a successful experiential marketing agency and event production company: Captivating video content is an absolute must, whether you’re organizing a virtual or live event. It’s not without its challenges, though. Here are some of the most common struggles event managers and organizations face with content creation for event videos.
Time
Planning and facilitating any event takes a significant amount of time – more than you think. A big mistake many companies make is underestimating exactly how much time each part of the planning process will take. Specifically, when it comes to content creation, event organizers can’t overlook the fact that they’ll need to allocate plenty of time and resources to event content creation, especially if you want your event videos to be as impactful as possible.
Budget
Without money, there obviously wouldn’t be an event. Knowing how much you can spend, what you can afford, and how to build a budget around your event’s goals is undoubtedly a lot of work.
And, even after making your budget, there’s the not-so-small task of following it. Building the budget is theoretically the easy part of the equation; when it comes to sticking to the budget, it’s surprisingly easy to overspend.
Remember that budgets for virtual events look quite different from those for live events. You won’t be paying for things like accommodations, food, or drinks, but you’ll want to dedicate a significant amount of resources to creative content marketing and content creation to keep your audience engaged throughout the event.
Quality
Everyone wants their event videos to look professional. Your event videos serve as an engaging look into your brand’s story, after all. So don’t rely on an intern with an iPhone and expect cinematic high-quality video content.
When it comes to virtual events, maintaining a high-caliber experience can be a challenge because each attendee is sitting in front of a screen rather than entering a physical event space. Finding creative ways to captivate and engage guests in a virtual environment is imperative – and it takes a fair amount of creativity, flexibility, and willingness to adapt to online events.
If you want truly high-quality event videos, hire a professional experiential marketing agency that specializes in video event content creation.
Performance
After all the event planning is done, it’s time to bring your plan to life – and that’s no easy task.
Things happen, no matter how sound the event plan is or how much work went into it. With so many steps in the event planning process, there are plenty of opportunities for things to slip through the cracks. For example, you have to take these things into consideration while planning your event:
- Logistics
- Programming
- Vendors
- Staffing
- Event timeline
- Rehearsals
That’s why you should implement effective safeguards. At our event production company, we employ thorough pre-event rehearsals and technology checks to make sure that, if anything goes wrong, it happens before showtime and it’s dealt with efficiently.
Why Should I Work with an Experiential Marketing Agency?
Working with a reputable experiential marketing agency is the best way to navigate all of the common pitfalls of creating event videos. Trust us: It’s best to leave this to the professionals, especially in a post-pandemic world where most event organizers are using a hybrid model (events with both a live and virtual component) for future events.
How Reimagined Experiences Overcomes These Challenges
Here at Reimagined Experiences, we go to great lengths to ensure everything about your event, from planning to execution, goes off without a hitch. Your event’s success is our success, and we believe your guests deserve the experience of a lifetime.
Reimagined Experiences is unique. We’re an experiential marketing agency and event production company focused on bringing your event to life through effective video storytelling.
Our creative team consists of experienced videographers and content creators, and our event production team has successfully navigated the pandemic by producing live, virtual, and hybrid events for corporations and non-profits.
Why Should I Work with Reimagined Experiences?
We’re familiar with your time, budget, quality, and performance challenges and have overcome them time and time again. Event planning strategy is a lot of work, but we’re here to help. You shouldn’t have to deal with the overwhelming stress of executing everything, especially if you’re implementing a hybrid model. We’ve adapted and learned how to avoid these pitfalls so you don’t have to.
Trust a professional experiential marketing agency to bring your event to life. Get in touch with us to schedule a discovery call. We’ll go over your event goals and see how we can reimagine traditional event experiences that cater to your company’s exact needs.
