If you want to take your next event up a notch, it’s time to embrace the rapidly evolving world of event technology. At the core of every event lies the need for audience engagement. You want your audience to participate and feel like they’re getting something out of your event. It’s vital to provide attendees with the best possible experience when they experience what your company has to offer.
Using tools of engagement or software that streamlines and enhances your event falls into the realm of event technology. These tools aim to make your event easier to organize, produce, and manage, along with boosting your event engagement strategy. This applies to events of all types of formats, such as virtual, hybrid, and in-person. Each one benefits from technology in its unique format.
Time to get creative with your tools of engagement and how you involve your audience. Let’s dive deeper into the different types of event technology available to boost engagement. There are endless possibilities when you explore everything event technology has to offer!
Add These Tools of Engagement to Your Event Strategy
Audience engagement helps your organization stand out from the competition by providing interactive experiences that make an impact. Providing a smooth as possible experience with useful materials gives your event a unique edge. Promoting engagement by keeping the audience’s attention and encouraging participation in all aspects of the event is crucial.
Set your event up for success by taking advantage of emerging event technology to increase engagement. With 49% of event marketers citing audience engagement as a winning factor for their event, it’s no wonder these tools of engagement are trending! Get ready to impress your attendees with the latest in event technology at your next function.
Virtual and Augmented Reality
If you’re looking for the ultimate interactive experiences, think about virtual and augmented reality for your event. VR has already become a trend for virtual meetings and conferences, along with new innovations in technology, such as Facebook’s Metaverse. Consider implementing VR components that replace 3D setups, models of exhibition booths, or stages. Provide participants with VR headsets on-site or as an option for virtual events to become more immersive.
Real-Time Social Media Feed
Get your audience engaged in the action by adding a social media wall to your event. This could be displayed on large screens or a projector with a branded hashtag attendees use. Every time an attendee uses the hashtag, their post will come up on the screen. It could be text, photos, videos, or whatever you want to show up for these interactive experiences. This is a great way to collaborate and show different perspectives of the event while also promoting the event on social media.
Wearable Technology
Welcome to the future of event technology gear! Explore options for a truly personalized experience for your audience with wearable technology, such as smart badges (exchange information with just a tap), earwear (useful for translations at international events), eyewear (smart glasses that use facial recognition), and more. Event planners can also use wearable technology to gauge how long people are staying engaged with sessions or exhibits. This biometric data can determine engagement levels during the event in real-time.
Live-Streaming
Many companies utilize technology for live streaming an event to attendees who can’t make it to the in-person event. It gives the added flexibility of hybrid events that provide the option to attend virtually or on-site. This also allows your company to record and repurpose the live-stream video. The video can be used in future employee training, promotional content, or webinars for employees who couldn’t sign on live. Using an events production company will help ensure all live-streaming components go smoothly.
QR Codes
We see these black-and-white patterns in a square format pretty much everywhere. Why not incorporate this same technology for your event? If your attendees have a mobile phone, they can “scan” the QR code using the camera function. It then pulls up a link to whatever you want! You can encourage website visits, app downloads, and event registrations. QR codes are also helpful for sharing event-related details or expanded information for various keynote speakers, exhibits, or booths.
Amplify Audience Engagement Through Technology
Discover the world of event technology with the latest tools of engagement for an innovative experience. Your attendees will be impressed with the number of interactive experiences available to them at the event. Boosting audience engagement is essential—it’s the difference between a below-average event and a spectacular one. You want your attendees to experience everything your event has to offer and leave a lasting impression (impressive event technology will do just that!)
The goal is to get your audience involved in all aspects of the event, whether that’s with VR, branded hashtags, wearable tech, live-streamed video, or QR codes. Every element plays a unique role in supercharging your event and making it one to remember. Don’t be afraid to try out different aspects of event technology you haven’t before; you’ll be surprised how much it can improve your audience engagement!
When you start to plan your next event, it’s important to explore all of your options to get organized. Having an experiential event production team by your side will help take out the guesswork for you. At Reimagined Experiences, we use state-of-the-art event technology and tools of engagement to take your event to the next level. We’ve worked on countless virtual, hybrid, and in-person events for companies across industries.
Ready to implement the latest in event technology for your next event? Visit our website to learn more about our services. Book a free discovery call so we can discuss more details!
