After the last few years of shifting to an almost entirely virtual event space, we’re back to in-person events! While virtual and hybrid events are still happening, companies now have the option to bring people together again in person for their conferences, fundraisers, and corporate events. This marks the return of the crucial component of collaboration and networking in person for businesses that was a thing of the past during the height of the pandemic.
Now in 2023, more than half of the event professionals surveyed are planning to have in-person events with 55% of respondents. As we continue to look toward the future, companies are taking event video production elements from virtual events and incorporating them into their in-person events. Finding ways to creatively include event video aspects into your upcoming in-person events will set you apart from the rest!
Keep reading to spark your creativity with innovative ways to incorporate event videos into your upcoming in-person events.
Ways to Add Video to Your Next In-Person Event
Bring your next event to life with in-person event production! Most corporate conferences or organization fundraisers use event videos for one aspect or another. Event videos help to boost attendee engagement and add a visual element to get your message across much more efficiently. It’s essential to embrace the technology available to you through video, as many of us realized its importance during virtual and hybrid events.
Here are some examples of ways to incorporate video for your next in-person event:
Live-Stream Videos
Utilizing event video production for live-streaming at your event can go several different ways. One option is having a guest speaker who couldn’t be there in person still reach your audience via a live stream. Another option is live-streaming a guest speaker who’s at your in-person event for those colleagues that were unable to attend. It’s a fantastic way to ensure no one misses out on your in-person event, no matter where they live, financial constraints, or scheduling conflicts. You can also do live streams of behind-the-scenes action or Q&As with leaders and speakers—get creative with the possibilities!
Promotional Videos
Depending on what type of event you’re producing, whether it’s for new hires, clients, or fundraising, utilizing promotional videos at your next in-person event will help drive your overall message. Here are a few examples of how to use promotional videos in different types of in-person events:
- Onboarding events: If it’s an onboarding event, play videos introducing your staff or talking about the company and its origin story to get them excited and acclimated to their new position.
- Client events: For events that aim to interact with clients or bring in new ones, incorporate event videos that speak about your products and services along with the latest updates and innovations.
- Fundraising events: For fundraisers, use videos that speak about your cause, what the money will be used for, and success stories of ways you’ve helped the community with funds raised.
Promotional event videos make a lasting impact on your attendees! Ensure you take advantage of incorporating them into your event planning checklist.
Instructional Videos
Incorporating instructional videos such as how-to, demonstrations, employee training, or onboarding aims to inform your attendees at in-person events. If your attendees are primarily clients or prospective clients, these instructional videos are integral to demonstrating your product or service. When you’re putting on a conference with employees or other industry professionals, instructional videos help to train or inform attendees about how your particular product or service operates.
Video Booth Recordings
If you’ve been to a big event or wedding in recent years, chances are you’ve encountered a photo booth. This is the same concept except with video! And for your organization’s next in-person event, this could be a great opportunity to gain feedback and insight from attendees. The idea here is to set up a station where attendees can sit in front of a camera and speak about the event as it’s happening. This will give your company valuable feedback, testimonials as well as content to use for improving or promoting future events.
Recap Videos
Adding recap videos to your in-person event video production is an excellent way to capture the best moments of the event. Take video clips throughout the event of speakers, leaders, and attendees to compile after the event is over. You can then use these clips to make a thank you video to send to attendees, promote your next event, or use it on your website or social media. It’s essential to show your attendees that you appreciate their participation and encourage successful future turn-outs for other in-person events.
Utilize Event Video Services for In-Person Events
Bring visual elements to life with event video production. Take your next in-person event to the next level with creative ways to incorporate live-stream, promotional, instructional, video booth recordings, and recap videos. You can use all of these or a combination of these, or just one, whatever your in-person event production team decides!
If you don’t have an in-house event video production team, we can help! Our video experts at Reimagined Experiences are ready to transform your event. Our state-of-the-art technology capabilities will make adding video to your event a breeze—just leave it up to us.
Learn more about our event video services and how we can enhance your in-person event production. We can’t wait to explore the possibilities with you to impress your attendees and make it an event to remember!
