In today’s competitive marketplace, job-hopping isn’t an uncommon phenomenon. Whether it’s due to increased salary, added benefits, or opportunities for personal and professional growth, millennials, the now-largest working generation, are constantly looking for new endeavors.
In Gallup’s recently published study, 21% of millennials say they’ve changed jobs within the past year, and 60% say they’re open to a different job opportunity.
With this information at our disposal, it’s become increasingly imperative that companies develop ways to retain current employees, improve engagement levels, and increase overall satisfaction.
One way that companies can work to achieve these goals is by developing a strong company culture. In this blog, we’ll discuss the definition of company culture, the hallmarks of a company with good culture, and various company culture examples that fit within the unique dynamics of any company.
What Is Company Culture?
Company culture has become the buzzword around office coolers these days. However, as often as it’s discussed, it’s clear that many don’t understand the fundamentals.
Company culture is not as easy as calling your employees “family” or throwing a birthday party now and then. It’s about identifying the values and beliefs you want to represent your company. It’s also about ensuring those things are honored and exemplified through every management level, from the CEO to the lower-level managers.
These values and beliefs can be things like:
- Mental Health
Perhaps you encourage employees to take time off, build it into schedules, or regularly do mental health check-ins.
- Transparency
Maybe you’re against company secrets and you value being upfront with your employees and your customers, thus encouraging your employees to do the same.
- Education
If you want to value growth in your company and your team, you consistently encourage them to complete courses or trainings.
When a business develops a strong sense of self through its values, beliefs, and attitudes, it creates a strong company culture that ripples out in different ways. This brings us to exactly why company culture is important.
Strong company cultures have always boasted high productivity levels. They’ve also provided positive company reputations that retain and attract talent. This certainly weighs in heavily, considering 86% of job seekers avoid working for companies that have a bad reputation and 88% believe that a healthy culture greatly contributes to success.
When executed well, your company culture can be a strong growth point for your business and brand awareness. So it’s not something you want to ignore. However, if you’re unsure of how to develop your culture, read on for some key company culture examples.
The 4 Company Culture Examples
Company culture is not one size fits all. Every company has its own unique culture that they’ve put into place based on what works best for its goals, vision, and values. Yet, no matter what those may be, you’ll find that company culture often falls into one of four common types: clan culture, adhocracy culture, market culture, and hierarchy culture.
Clan Culture
The first of the company culture examples is the clan culture. In this culture, values and beliefs center around being part of a clan or family. Companies such as creative content agencies or nonprofit organizations often adopt this culture. They prioritize their employees and emphasize teamwork and succeeding together.
Depiction of Clan Culture: Employees may often be encouraged to spend time together outside work via social gatherings. They may also be assigned to mentor each other to create deeper bonds.
Adhocracy Culture
The motto of an adhocracy culture is to move fast despite the ramifications. This means that this culture’s values and beliefs center around innovation. Here, companies prioritize taking risks and thinking outside the box. This culture typically lives among start-ups.
Example of Adhocracy Culture: Employees are encouraged to try new things. Here, managers don’t care about things going wrong so much as about discovering something new. Which means products may be sold before they’re fully fleshed.
Market Culture
The market culture is all about winning. Typically found among sales staff, this culture’s values and beliefs are centered around hitting projected numbers and achieving as much success as they can every quarter. This culture is much more demanding and comes with high pressure.
Example of Market Culture: Employees may receive monthly quotas to fill or specific goals to hit to earn certain rewards or bonuses. Employers may even pit employees against each other to encourage competition.
Hierarchy Culture
A hierarchy culture is a culture that is not interested in reinventing the wheel. In this culture, productivity and predictability are valued. You’ll find a chain of command along with policies and procedures on how to act within this culture.
Example of Hierarchy Culture: Hierarchy culture can be found in strict industries such as governmental or medical offices. Here, there are severe ramifications for things going wrong or falling out of line, and the emphasis is on processes working the way they always have.
Regardless of your company culture, bear in mind that a company with good culture is also upfront about it with potential hires. If your culture aligns with a market culture but a job seeker is looking for something more like a clan culture, prioritize transparency over simply filling the role. You don’t want to regret it later!
Using Video to Establish Culture
Once you’ve pinpointed the company culture that most accurately fits into your company and brand’s values and beliefs, it’s time to make that culture come alive.
In the past, driving culture has been challenging for companies, but thankfully, that task is no longer a burden. Today, companies can effectively and efficiently use company culture videos to establish their objectives, state their values, and engage their employees.
Videos are now an excellent way to motivate employees, encourage communication, and create uniquely curated materials. For example, you can create virtual events for work that allow your employees to come together and enjoy an experience. For example, you can host one-day conferences, fundraisers, CEO conversations, and more; the sky’s the limit!
It’s also important to note that because video content allows companies to reach a large target audience quickly, this content and form of engagement can be viewed anywhere and anytime. So whether you’re attempting to reach stakeholders, connect communities, or include some work-from-home employees, video allows you to do it. It’s a matter of uploading or signing on to the cloud and enjoying a pre-built experience—one that allows those within your company to get the recognition and support they need.
Additionally, technological advances have made the use of video less expensive, thereby making it a great resource for driving culture in the workplace.
Reimagine Your Company Culture
It should be quite clear why company culture is important. A strong culture can bolster your brand awareness and give a stronger sense of purpose and loyalty to your existing talent while attracting new candidates.
Additionally, using the company culture examples above, it should be easy to understand which culture you want for your company: clan, adhocracy, market, or hierarchy.
Remember that no matter which company culture feels right for your business, infusing it with video content can enhance it!
For example, video content can provide storyboarding in emotion-driven videos for a clan culture. It can give streaming tools and cloud-based production studios for adhocracy cultures that need a base for testing and showing new things. Video can also provide corporate engagement experiences to reward salespeople in a market culture or helpful visual instructions for a strict hierarchy culture.
Want to see video content in action? Contact Reimagined Experiences for a free demonstration on how to use video content to positively impact your company culture.
