Does this sound like you?
For the past several weeks, perhaps months even, you’ve been poring over resumes and interviewing potential candidates. (You’re not alone as 6.6 million new hires are being made by companies across the U.S. each month.) And now, you’ve finally found the perfect person to fill that open role in your organization.
Once that employee accepts your offer, it’s your responsibility to ensure they’re able to join your organization and hit the ground running. A strategic new employee onboarding process is the best way to do that.
Strategic employee onboarding is important for several reasons, including:
- Improved employee retention
- Better overall employee experience
- Stronger company culture
- Higher employee engagement
Research shows that 40% of turnover happens within the first month of employment. That’s why the first 30-45 days of employment are the most critical. You must think of creative ways to engage them – especially when their employment first begins. If employees have a good first experience with their company, they’re more likely to stick around.
When crafting your list of employee engagement ideas, a new employee onboarding strategy should be near the top of that list – a list that’s even more critical as the percentage of employees working remotely or in a hybrid capacity grows.
In this blog, we’ll share why incorporating video into your new employee onboarding strategy is so key for talent retention and how you can build this strategy into your own employee onboarding experience.
Benefits of Using Video in New Employee Onboarding
Traditional onboarding consisting of in-person sessions and meet-and-greets in the HR office are so 2019. Instead, up your onboarding game and first impression by using video to engage employees in your onboarding experience.
There are many benefits to using video, and you don’t have to be a video production expert to be effective. In fact, 80% of employees feel that video makes onboarding easier and makes them feel closer to leaders, peers, and executives.
Featuring a new employee onboarding video creates a more engaging experience, is more cost-effective than in-person orientation events, and bridges connection gaps for remote or hybrid employees who may not receive a traditional in-person welcome. Plus, once an engaging video has been created, it can be reused and repurposed later.
When onboarding new employees, process gaps may exist in your current strategy. That’s okay and expected, especially if you’ve never used video as part of your onboarding practices. But failing to use video is a missed opportunity for deeper engagement.
Let’s dive into some different ways you can incorporate video into your onboarding process.
How to Use Video When Onboarding Employees
In today’s workforce, your organization has to remain competitive. One way to do that is by offering omnichannel experiences to engage employees.
Here are a few ways to incorporate video into your new employee onboarding process.
- First-Day Welcome: This is especially impactful if you have a cohort of new employees or even interns beginning on the same day. Make a strong first impression and kick things off on the right foot from day one.
- Pre-Arrival Video: A pre-arrival video can replace outdated packets and printed materials that are costly to mail. Instead, use video as part of new employees’ virtual welcome experience with essential onboarding and first-day information. New employees are already nervous and anxious about starting a new job – using video lets them see a friendly, welcoming face.
- Leadership Roundtables: Playing pre-recorded videos of senior leadership is great, but hosting live leadership roundtables is an excellent way to bridge the gap for new employees. Without it, they may not otherwise have many opportunities to feel close to or “get to know” senior leadership. This executive visibility is great for building trust, transparency, and loyalty between your organization and new employees.
- Employee Spotlights: If you’re wondering how to do a live video during onboarding and want to add to your list of employee engagement ideas, this one’s for you. Use employee spotlights as an opportunity to allow current employees to share inspirational words of wisdom about their journey with your organization so far. Through live video experiences that include current employees, new hires have an opportunity to get insight into your corporate culture, interact with others, and ask honest, important questions.
Utilizing video in your new employee onboarding process is an excellent opportunity to improve talent retention, create a more robust company culture, increase employee engagement, and improve the overall employee experience.
Bring Employee Engagement Ideas to Life with Reimagined Experiences
Video production is the cornerstone of what we do at Reimagined Experiences. Through engaging, goal-driven video production, we assist companies in building strategic onboarding and employee engagement strategies.
We help foster mutually beneficial and long-lasting relationships, by empowering organizations to reimagine how they communicate with their audiences through robust omnichannel experiences.
If you’re ready to revitalize your employee onboarding experience, click here to schedule a FREE discovery call with our team.
