Leveraging omnichannel experiences in hybrid workforces is one of the best ways companies can make sure their employees feel engaged and connected to their teams. The global pandemic drastically changed how we live, play, and work. And while hybrid workforces may have once been considered a novelty, they’re now more prevalent than ever before.
Employees have made it clear that hybrid workforces are essential, and today’s companies must adapt to this new way of working. As a result, more and more companies now offer flexible work arrangements. It’s time for HR teams and senior leaders to get creative about employee engagement.
In this blog, we’re discussing the importance of incorporating omnichannel experiences for hybrid employees.
Challenges of Hybrid Workforces
While hybrid workforces have their fair share of benefits, we’d be remiss if we didn’t discuss some of the challenges.
For starters, it’s not unlikely for teams to be located in different cities and states. This distance can make hybrid employees feel less connected to their teammates because there are fewer opportunities to build in-person relationships. And even if employees are located in the same area, they don’t always go into the office on the same days.
This feeling of disconnectedness can leave employees feeling isolated, unheard, and less loyal to their company – leading to voluntary resignation.
But that’s where omnichannel experiences come into play. Before we go any further, you’re probably asking: What is omnichannel, and how can I leverage it?
Omnichannel Defined
Omnichannel experiences combine online and offline touchpoints to captivate and inspire hybrid employees.
The word ‘omni’ refers to something that’s present in multiple places at once. An omnichannel experience reaches hybrid employees both in-person and virtually. So, when you think about it, an omnichannel experience is a hybrid strategy by nature.
For companies, an omnichannel experience is equivalent to hosting hybrid events where employees have the option to join both in-person and virtually, thanks to video technology. This could come in the form of a hybrid town hall or perhaps a hybrid conference. Chances are that your employees are already spending a lot of their free time engaging with video content anyway. So why not use this knowledge to your advantage and incorporate video into your communication strategies? Many companies and HR teams are already leveraging video in their strategy because they recognize how important it is.
This omnichannel communication makes hybrid employees feel much more connected to their team and positions your company as innovative and forward-thinking. Omnichannel experiences demonstrate to employees that your company is willing to embrace hybrid employment rather than shy away from it.
Incorporating Omnichannel Experiences into Hybrid Workforces
Why is it important to incorporate video into your employee communication strategies? Because hybrid events are becoming more and more popular and necessary in today’s workforce. And video can be used to maximize nearly every employee touchpoint across the organization including:
- Employer brand awareness
- Talent acquisition
- Onboarding and training
- Learning and development
- Engagement and retention
- Employee empowerment
Video is best at captivating a dispersed audience because employees can participate without being limited by where they are geographically. And because video can be recorded, hybrid employees can watch the recording on their own time rather than missing out altogether simply because they had a scheduling conflict.
It’s absolutely critical for your company to begin incorporating video. Otherwise, employees are inclined to search for companies that do prioritize omnichannel experiences. And HR leaders are well aware of just how costly turnover is. On average, losing an employee can cost 1.5 to 2 times the employee’s salary.
Now more than ever, your company needs strong strategies for talent acquisition, employee engagement, and retention. Video content has emerged as a critical tool to keep hybrid employees connected, happy, and engaged. And the companies that don’t embrace video will lose top talent to competitors. In other words, hybrid work environments have become the standard. If your company wants to attract top talent, incorporating omnichannel experiences is non-negotiable.
How Reimagined Experiences Can Help with an Omnichannel Strategy
As an experiential marketing and digital content creation agency, we specialize in virtual events and engaging experiences for large nonprofits and corporations. The Reimagined Experiences team provides high-touch, strategy-driven services to captivate your audience, celebrate your mission, and cultivate long-lasting relationships with key stakeholders – like your employees.
When you work with the Reimagined Experiences team, you’ll be taken through our comprehensive 5-step process to ensure your company’s needs are heard and exceeded.
- Inquire: Our process begins with an Audience Insight Inquiry where we learn what your audience wants. This intel shapes your omnichannel experiences.
- Strategize: This is where we do a deep dive into your company’s brand, vision, and goals.
- Reimagine: Our team then puts together a customized outline of suggestions and new approaches to optimize your omnichannel strategy.
- Produce: Through content creation, video capture, editing, staging, and more, the Reimagined Experiences team executes the new strategy.
- Nurture: Following your event, we gather feedback and observations from your audience to determine the next steps for your omnichannel strategy.
Omnichannel experiences keep employees motivated and feeling like part of the team. If you still find yourself asking “What is omnichannel?”, or if your omnichannel strategy is simply nonexistent, we’re here to help. Click here to get in touch with our team to begin redefining your omnichannel strategy today!
