In the wake of a global pandemic that swept the world and left us uncertain about the future, attending large gatherings feels abnormal. The new normal (a term used in reference to many post-pandemic moments) includes attending virtual events. Whether virtual or hybrid, events streamed online aren’t going away anytime soon.
Current predictions show an uptick in virtual attendance with an anticipated 32% physical, 48% virtual, and 23% hybrid breakdown for events. A closer look revealed that virtual events were already on the rise and the pandemic sped up the process. In 2020, virtual events rose by 1,000% on some platforms; the virtual event market is predicted to rise from $9.03 billion in 2020 to $22.75 billion by 2028.
What do we anticipate going forward for event live streaming? 40% of events are projected to occur online this year. Growth is inevitable, so utilizing this booming resource is crucial for businesses.
How Event Live Streaming Benefits Organizations of All Sizes and Industries
It doesn’t matter what industry you’re in—event live streaming benefits organizations of all sizes globally. Below are a few reasons to make the switch to a live stream event:
- Expanded reach: Streamed online, your event can gain hundreds of thousands of viewers with proper marketing and content creation in place.
- Quick implementation: Deciding to host an event can be a snap decision. In-person events can take months, if not years, to develop every detail. When Reimagined Experiences shows you how to live stream your event, we streamline the process from beginning to end.
- Lower financial investment: Venues can run tens of thousands of dollars. That cost doesn’t even include food and drink, accommodations for speakers, venue insurance, or any other additional costs. These fees are nonexistent with virtual events, making them a cost-effective choice.
- Greater access to speakers and content: Have you ever run into snags getting the speaker you want? How about supplying the right content in real time? Virtual events employ live event broadcasting from anywhere to anywhere, giving you unlimited access to obtain who and what you need.
5 Key Elements that Make a Streaming Event Successful
Launching an online event doesn’t have to be overwhelming. Your business needs about 3 to 6 weeks to prepare for a small virtual event and 6+ weeks to prepare for a large-scale event.
Virtual events are a convenient way to connect to a larger audience without location restrictions. Do you want to pull off an incredible event? Incorporate these components into your event planning!
Clearly Defined Goals
What is the purpose of your event? Are you fundraising, educating, or enriching others?
Getting clear on your goals leads to a well-developed live stream event. With your goals in hand, you can prepare your content and get the right tech to go live.
Engaging Content
You need time to prepare, create, and share content that boosts audience engagement in your live stream event. During the first few weeks of event planning, your marketing team will have to work hard preparing content that markets, promotes, and registers people for the event.
The more information you can gather in the beginning, the smoother the marketing process will go. When advertising, provide specific details on when the event will take place and how people can join.
Enhanced Technology to Live Stream Your Event
Your live stream event should use the latest technology—we’re talking beyond your usual Zoom meetings! When you prep for a successful event, plan to have studio-quality video that’s so good it makes your audience feel as if they’re there in person.
Enhanced technology in your event streaming should use:
- Dynamic layouts
- Interactive graphics
- Simple remote recording, production, and distribution
Professional Team of Content Creators and Event Planners
Your event is only as good as what you have to offer. To successfully pull together a virtual event, your messaging has to be clear, consistent, and ready to engage your audience. Furthermore, it should be relevant and support your event’s theme or purpose.
A professional team of content creators and event planners, like the team at Reimagined Experience, is essential to pulling off your virtual event. Our decades of insight and exposure in creating riveting content will play a role in your impressive virtual event launch.
Repurposed Content to Keep Your Streaming Event Fresh Afterward
The beauty of virtual events is that there are many ways to repurpose content in the future. Your event should keep working for you long after the last attendees have logged off. The content you share and produce during your event is gold. Here are several ways you can actively repurpose your live event content:
- Craft bite-sized educational material for your blog or social media channels
- Create video clips
- Sum up key components and statistics with infographics
- Retell stories
- Use your event as a jumping-off point for an article submission
- Develop a white paper
- Refresh your content and redeliver it
- Switch up the SEO on your event content
What’s the Best Way to Live Stream Events? Reimagined Experience!
The future of event live streaming is now! Are you asking yourself how to live stream your next conference, fundraiser, or other event while incorporating all key components of a great virtual event? The answer is Reimagined Experience! We provide detailed planning and precision when getting your stream set up.
Our 25 years of experience (and dedicated team of planners and technologists) are here to support your streaming event by monitoring and developing it from beginning to end. As part of our signature experience, you’ll receive:
- Pre-event and experience rehearsals
- Technology checks
- Marketing and engagement strategies for various audiences
- Consulting on effective event-specific streaming methods
We’re committed to giving your event guests the opportunity of a lifetime. At Reimagined Experience, we work with businesses to create events that exceed their goals and ensure that each event, whether virtual, hybrid, or in person, achieves success.
Work with the team at Reimagined Experience to live stream your event! Book a discovery call with us and change how your business launches virtual events.
